According to a report made by The Daily Beast about 200 women from 40 states have joined a collective lawsuit against WEN, which is a line of hair care products presented by the celebrity stylist Chaz Dean.
According to WEN’s official webpage the products are free of harsh sulfates that are usually in the composition of “ordinary shampoos”, they also added quotes from women who appear to be surprised by the effects of the line. However, a large group of women has stated the products have caused them serious hair damage such as bald spots and rashes.
The products that are causing these problems are known as WEN’s 5-in-1 Cleansing Conditioners. According to the Daily Beast it appears they cause clogged drains and bald spots. The representative group of women presented the class action lawsuit in the California Federal Court.
It was claimed by the affected women that the products have caused them harsh and possibly permanent harm to their hair. Many of them have lost hair and now have remarkable bald spots, hair breakage, scalp irritation and rash.
After reading the court papers the Daily Beast declared that the nurse Amy Friedman bought a WEN product in 2014 for $29.95, just after two weeks she began losing considerable and atypical amounts of hair, the consequences continued to a loss of about one quarter of her hair after three weeks of having used the shampoo, she said to the court.
That being said she had to spend a significant amount of money in order to recover her hair. Friedman had to buy vitamins and extensions. The report declared Friedman’s statements are just a tiny part of a big lawsuit. It appears that tens of thousands of people have complained about the products.
While doing Internet researches people can found several critics to the brand. TDB quoted:
“I was a professional model with beautiful long natural hair. After using this product my scalp and face broke out in boils and my hair fell out in chunks. This shampoo destroyed my life.”
A phenomenon that appears weird for many customers is that WEN has a lot of five-star reviews. The brand is even remarked as the number one in the category of hair care of Amazon.
There is some evidence that several brands pay money to people in order to obtain amazing product reviews that are usually false.
CNN Money reported that on October Amazon was going to sue more than 1,000 people who were cheating customers by making false reviews of products. Many of them had offered their services on Fiverr.com. The offers invited brands to write their own reviews of their own products, and then people would publish them as if they had bought the product.
Amazon even investigated how users made to appear as if they had received the product. “In at least one instance, the seller of a ‘Verified Review’ was willing to receive an empty envelope, not the product itself, simply to create a shipping record,” the court filing says.
According to Forbes WEN products generated hundreds of millions of dollars in sales. Even famous people like Brooke Shields and Alyssa Milano have made commercials for the brand.
A spokesperson for WEN, Joe Hixson, already declared about the scandal related to the women’s hair loss. He stated that they took great pride in the quality of their products and he believed every product met their high standards. Then he stressed there was no scientific evidence to support any claim that their hair care products caused anyone to lose their hair.